
Wisconsin pets deserve the best pet insurance
Trupanion helps cover unexpected vet costs for Wisconsin cats and dogs, enabling you to say “yes” to the treatment your pet needs without worrying about how to pay the full bill. And we’re not just top-rated in the state — we're rated #1 in America, trusted by veterinarians across the country.
Will your pet need unexpected care this year?
Did you know that 1 in 3 pets winds up needing unexpected veterinary care each year? Health emergencies can happen to Wisconsin pets at any time, even with precautions. With Trupanion (and only Trupanion) up to 90% of their medical bill can be paid straight to your vet at checkout.
Plus even if your vet doesn't have our software, most invoices are processed in less than 24 hours.
See how Trupanion helped Randall in Fitchburg
Mixed-breed pup Randall was diagnosed with a cancerous mass on his leg that required surgery and ongoing treatment.
Based on Randall's claims:
$38,807.16
Trupanion paid:
$33,266.30
Randall's parent paid:
$5,540.86
Total invoice based on a real member plan with 90% coverage on eligible costs and a $700 deductible applied. See our policy for full coverage details.

Wisconsin pet insurance without hidden catches
You may feel drawn to providers that offer low rates, but be careful of this bait-and-switch. A cheap monthly price will likely increase and can come with a catch.
At Trupanion, pets always come first. That’s why we can confidently say “NO” to these questions:
Will my coverage reduce over my pet's lifetime?
No. Unlike other providers, we don’t decrease your coverage year-to-year. So, you can count on top-tier protection for the life of your pet.
Will my price increase simply because my pet gets older?
No. Trupanion is among the only pet health insurance providers that does not practice birthday pricing. While your cost can still change over time due to factors like inflation and advances in veterinary care, it will never increase it just because your pet gets older.
Will I pay more because I use my coverage?
No. You'll never pay more just for using your coverage and we encourage you to utilize your policy as often as needed. Your Trupanion policy is designed to cover new, unexpected illnesses and injuries for the life of your pet.
Love without limits in the Badger State
We keep Wisconsin pet insurance simple: while other providers cut costs by restricting how much they pay out, Trupanion does not cap what we pay for your pet’s care. We just provide straightforward, high-quality coverage.
What 'no limits' really looks like for your pet's care
No payout limits
Unlike other providers, we don’t limit our payouts so your pet is covered no matter the cost.
No annual limits
With no payout limits, you don’t have to worry about when or how many times your pet gets sick or injured.
No lifetime limits
Trupanion is by your side with robust coverage and no payout caps for the life of your pet.


Why Wisconsin pet parents love us
We’re trusted by Wisconsin pet owners — and folks all over the country! Over 98% of all members renew their coverage month after month.
No payout limits
We cover your pet’s condition for life, with no caps on what we pay.
We pay bills the fastest
We can pay your veterinarian directly at checkout within seconds so you don’t have to sit waiting for reimbursement.
Trusted by vets
Not just in Wisconsin — vets voted us #1 in America with coverage you can count on.
We deliver
We’ve paid out over $3 billion(!) in claims so pets just like yours receive the care they deserve.
Trusted by vets, loved by pet parents
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